PUTTING THE 'PORSCHE' IN PORSCHE DESIGN
We Go 60 Stories Up In Miami's Condo
They say the price of condos rises proportionally with each floor up but inside the Porsche Design Tower in Miami, it gets absolutely bananas by the time you hit the penthouse. While it might be widely reported on by auto journos of the world regurgitating press releases and the same old photos, we got exclusive access to one of the most expensive penthouses around — complete with an elevator to bring your toys up to your suite!
The project of the Porsche Design Tower was an ambitious one from the very beginning. Build a circular tower, the tallest in Miami on a tiny strip of sand in between the Intracoastal Waterway and the Atlantic Ocean. Fill the condo with the finest amenities, exotic interiors, and celebrity owners… and design an elevator system that can haul your cars to your suite!
Undertaken by Miami heavyweights Dezer Development, the project teamed up with Porsche Design to get the right aesthetic and clientele inside the building. If you have ever been to a Porsche Design boutique, it’s less about cars and more about style, gadgets, and apparel that tie into automobiles. Sales staff will encourage owners of many car brands to find gear that suits their lifestyle independent to what you drive. Yours truly has a few pairs of Porsche Design Carrera sunglasses and even though I have never owned a Porsche, I like Carrera shades and that is just one of many collabs the brand has — condos notwithstanding.
For a special party, my car club booked the Porsche Design Tower penthouse suite. This is a $32 million penthouse that is not only 20,000 square feet of indoor and outdoor space but it also has parking for 11 cars. Eleven. Most driveways can’t handle 11 but here in bustling Miami, there is room for seven cars in the man cave, two in the rear garage and two in the showcase garage… 56 stories up.
The Porsche Design Tower is 60 stories in total, that is 56 plus four that are all yours should you want to drop the $32-milli. While you might find other bargains out there, the car elevator or Dezervator has no parallel in the world. The core of the building houses three advanced rotating platforms that pick up cars from the ground level and haul them up with a driver or not.
The process is fascinating to experience and I truly felt like peering into a window of the future. Essentially you roll your exotic car into the loading level into one of three illuminated pods. The concierge will direct guests through the process but it’s about as simple as a car wash, well one that goes up 600-feet vertically.
After entering the pod, a caddy rolls out and snatches the tires with thin rollers to elevate the car just an inch off the ground. From there the long stainless steel dolly retracts the car back into the elevator and up you go. When arriving at your floor, the car is slid out on a long track into your suite or in the case of this penthouse, you can move your car around an open garage space. The whole operation is orchestrated by technicians and computer programs on the main floor to ensure all goes smooth.
As for the unit itself, this lofty penthouse leaves everything to the imagination. It has cavernous open spaces and the living space will be built to the specifications of any buyer. The maze around four floors of living area with massive patios, pool, hot tub and balconies facing every direction are almost too much to comprehend. This is obviously the most expensive of the 135 units in the building that has attracted the most billionaire owners of any condo. There is nothing like it and the wealthy car guys snap them up just to be closer to what is important and far enough away from what isn’t.
With your luxury or exotic car locked away but visible to you from nearly every angle, who needs a security system?!